Don’t have spelling & grammar mistakes. “Grammatical errors may seem small, but they’re a key indicator of quality. They can degrade trust in your product as well.” —Brody Klapko, Technical Writer at Stash
Avoid inconsistency in terminology. Calling something an “API key” in one paragraph then “API token” in the next makes it much more difficult for users.
Consistency is key! You may not be complimented on your consistency, but people will absolutely notice and be frustrated by a lack thereof.- CT Smith, Head of Docs at Payabli
Don’t use product-centric terminology. Your users don’t have the full context of your product (see “Know Your Audience”). Always orient language around the user’s familiarity with your product and what they’re trying to achieve.
Avoid “Duh” documentation. Don’t tell users “Click Save to save.” Documentation should add value, not outline obvious steps.
No colloquialisms. Especially for localization, colloquialisms hurt clarity.
When you know which writing principles you want to implement, automate as much as you can. You can use linters (such as Vale) or your documentation provider, such as Mintlify’s CI checks.