Loops is an email platform that allows you to programmatically manage contacts and send transactional and newsletter emails. A great developer experience is key for Loops to spur user adoption and convert them into lifelong customers.

That’s why Dan Rowden, Developer Experience Engineer, relies on Mintlify to handle their docs infrastructure, so that he can focus on what matters: writing high-quality, informative content.

Creating beautiful documentation without the heavy lift

Chris Frantz, Loops’ CEO, first brought on Mintlify to solve a key challenge: creating docs that would be both easy to maintain and flexible for customizations and hosting API-related content.

For Dan, Mintlify’s GitHub integration fits right into his existing workflow, making it easy to keep documentation aligned with Loops’ fast-paced shipping cycles.

“The ability to write in Markdown, send a git commit, and have it live on the site is incredibly simple and quick,” Dan says.

Mintlify not only offers a lightweight publishing workflow, but it also enables Loops to deliver documentation that looks great right out of the box. By hosting API docs and guides in a unified structure, Loops reduces friction for developers to navigate between resources. Mintlify also makes it easy for Loops to customize their docs to align with their brand, with options like custom CSS, sidebar icons, and flexible layout adjustments.

Aside from aesthetics, Mintlify’s interactive API playground has been a major time-saver for Loops. Mintlify automatically generates a playground for each API endpoint, allowing anyone with an API key to try it out directly from the docs.

“Adding code examples for cURL, Python, JavaScript, PHP, Go, and Java takes me zero effort," Dan shares.

Driving a better experience throughout the customer lifecycle

For Loops’ developer audience, documentation plays a key role in the entire customer lifecycle.

“Existing customers need docs to understand specific functionality, while prospective buyers need to see if Loops can replace their existing tool or workflow,” Dan explains. “Our docs need to be ready so that anyone landing on a page from Google can quickly figure out what the product is about.”

This dual audience means that documentation must serve as both an educational resource and a polished marketing asset. By taking care of the technical details, such as offering flexible navigation and sleek components like tooltips or toggles, Mintlify enables Dan to focus on creating valuable content for users.

With docs as a marketing asset, Loops has also benefitted from a more efficient self-serve motion. Their team no longer takes as many calls going over basic questions, since people are able to easily find answers in their well-maintained docs.

“Our docs help people see what’s possible. With clear, well-written content that’s cross-linked properly, we can guide people toward exploring the full potential of Loops.” -Dan Rowden, Developer Experience Engineer

A foundation for growth

For Loops, documentation is a cornerstone of their developer experience, shaping first impressions and supporting their growing user base. With Mintlify managing the technical infrastructure, Dan can more easily scale his efforts, ensuring content remains both informative and polished as Loops grows.

“Mintlify is our documentation engine. It takes care of the heavy lifting so the only thing I need to think about is content.” -Dan Rowden, Developer Experience Engineer

Want to elevate your documentation like Loops? Get a preview of how your docs would look in Mintlify.

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