What is Hiro CRM?
Hiro CRM helps hospitality businesses manage their operations, understand their customers, and grow their revenue through data-driven marketing and personalized experiences. Whether you run a restaurant group, hotel chain, or mixed hospitality portfolio, Hiro CRM provides the tools you need to succeed.Built for hospitality
Unlike generic CRM solutions, Hiro CRM is purpose-built for restaurants, hotels, and hospitality groups. Every feature is designed around the unique needs of the industry:- Customer profiles with visit history and preferences
- Integration with Spanish POS systems (CoverManager, Revo)
- Marketing campaigns via email and SMS through Brevo
- Loyalty programs with configurable tiers
- Multi-location management for restaurant groups
- Hotel guest management and operations
Key features
Customer Management
Full customer profiles with RFM analysis, segments, loyalty tiers, and visit history
Reservation Analytics
Integration with CoverManager & Revo POS for automatic reservation sync and analytics
Marketing Campaigns
Email & SMS campaigns via Brevo, with audience segmentation and NPS tracking
Loyalty Program
Points-based system with configurable tiers from Bronze to Founders level
AI Assistant
Powered by OpenAI GPT-4 for natural language queries over your customer data
Multi-location
Manage multiple brands and locations from a single dashboard
Technology stack
Hiro CRM is built with modern, production-ready technologies:| Layer | Technology |
|---|---|
| Frontend | Next.js 16, React 18, TypeScript |
| Styling | Tailwind CSS v4, Framer Motion |
| Database | Supabase (PostgreSQL + RLS) |
| Auth | Supabase Auth |
| AI | OpenAI GPT-4 |
| Email/SMS | Brevo |
| Background Jobs | Inngest |
| POS Integration | CoverManager, Revo POS (optional) |
| Deployment | Vercel |
Single-tenant architecture
Hiro CRM is designed as a single-tenant application - one deployment per business. This gives you:Full control over your data
Your customer data stays in your own Supabase project, not shared with anyone else
Complete customization
Modify the codebase to fit your specific business needs without affecting other users
While Hiro CRM is designed as single-tenant, you can manage multiple locations and brands within a single deployment. This is perfect for restaurant groups or hospitality companies with multiple properties.
Use cases
Hiro CRM is perfect for:- Restaurant groups managing multiple locations across Spain
- Hotels tracking guest preferences and automating marketing
- Mixed hospitality portfolios combining restaurants, hotels, and event spaces
- Independent restaurants building customer loyalty programs
- Event venues managing client relationships and bookings
Open source
Hiro CRM is released under the MIT License. You can:- Use it for commercial purposes
- Modify the source code to fit your needs
- Deploy it to your own infrastructure
- Contribute improvements back to the community
Next steps
Quickstart
Get Hiro CRM running locally in under 10 minutes
Installation
Complete installation and deployment guide